Identity & Print Design
As a Designer and Account Director at Bridger Conway, I collaborated with our clients and the Bridger Conway team on the branding of 15 Leonard, a luxury residential development in Tribeca. The units in this building offer residents high-end contemporary living in the heart of Tribeca's vibrant culinary and shopping scene. For the sales centre, our client requested a sales brochure and floor plans to show potential buyers the amenities, location, and layout of the building.
My role throughout this project involved both design and print production of the brochure layouts, floor plans, and signage. Through a narrative approach to the sales book, we showed the rich history of the neighborhood and the day-to-day life of Tribeca residents. The minimalist brand aesthetic and contemporary type were selected to appeal to the target demographic and reflect the building's aesthetic.