New Identity Design & Strategy
I worked with Art Director Michéle Champagne and the design and editorial staffs on Flare magazine's redesign. The new look, combined with innovations in content, gave Flare a playful and smart identity that further embraced Canadian talent, products, and style. We achieved our goal of increasing sales and differentiating Flare from other top Canadian fashion magazines like Glow and Fashion.
In addition to designing layouts and collaborating on the new brand identity, my responsibilities as Associate Art Director included directing beauty shoots, selecting images, and formatting pages for print and digital media.