Vetter Community Bank Lending Platfrom
Identity, UX/UI, Video and Print Design
I worked with the startup Vetter to design their brand identity and marketing collateral on various platforms to promote their services. Vetter’s mission is to empower community financial institutions with the technology they need to compete in the evolving financial landscape. Based on feedback from dozens of community bankers, Vetter developed an automated digital application platform built to facilitate the data collection process and automate the ongoing management of the loan portfolio.
After several strategic discussions, the Vetter team and I determined that the brand needed to appeal to more traditional community bankers, while still having the look and feel of a technology startup. By turning the “V” in “Vetter” into a checkmark and using the bright blue to evoke trustworthiness, Vetter’s clear and approachable brand continues to attract many community banking clients.